The Merchant Fitness (JULAH) Continues Partnership with Heartland Soccer as Title Sponsor of the Midwest All Boys Tournament

Olathe, Kan. (September 20, 2022) – Heartland Soccer Association, the largest league and tournament host of youth soccer in the United States, is excited to announce that The Merchant Fitness (JULAH), a provider of innovative fitness and recovery tools, as the title sponsor of the Midwest All Boys Tournament. This sold out tournament will be held September 23 – 25, 2022 at the GARMIN Olathe Soccer Complex. The tournament is set to host more than 210 teams from seven states. With teams traveling in from all over the Kansas City metropolitan area and various states, the economic impact is estimated to be $3.1 million over the weekend.

“We’re thrilled to continue our partnership with The Merchant Fitness (JULAH) as the title sponsor of the Midwest All Boys tournament. Their partnership is vital to our long-term goals of delivering a unique soccer experience to our all of our members,”
Said Executive Director of Heartland Soccer, Shane Hackett.

“We are so excited to be partnering with such an active and reputable organization such as the Heartland Soccer Association. Since 1977, Heartland has hosted some of the largest and most exciting soccer tournaments in the nation. Hosting more than 14 tournaments every year with over 1300 teams and 30,000 players, Heartland keeps the soccer spirit alive and thriving,” said Matharr Bayo, founder of The Merchant Fitness (JULAH). “We are proud to be able to present these players the recovery devices needed to keep performing at peak levels. We are proud to be a part of Heartland’s mission to continue developing the Kansas City soccer community and look forward to supporting Heartland Soccer and their athletes for years to come.”

Considering the importance of local media to our sport, we encourage and invite the media to attend and cover the event. The first set of games will start at 5:30PM on Friday, September 2. Saturday and Sunday games will begin at approximately 8:00AM with the award ceremonies starting after noon on Sunday.

The Heartland Soccer Fall Tournament Series includes seven exceptional tournaments. Up next in the series is the Heartland Invitational Tournament which is split across two weekends (girls weekend and boys weekend) and is expected to bring in more than 800 teams.

For more information on the Heartland Soccer Tournament Series, visit

About The Merchant Fitness (JULAH)

The Merchant Fitness (JULAH) provides innovative fitness and recovery tools to help alleviate muscle soreness, neck tension, lower back pain, and general tightness. Operating out of Kansas City, Julah helps gym-goers, athletes, trainers, and many other walks of life continue performing at their best. Our affordable, high quality massage guns, smart scales, and smartwatches keep you in top shape to achieve your goals. Find out more at and come join us on Instagram (@julahfit) or visit our TikTok page @julahfit.

About Heartland Soccer Association
Heartland Soccer is the largest youth soccer league in the country with more than 1,350 league teams per season, 30,000 league youth players, 2,700 tournament teams each year, 44,000 tournament players each year, 4,000 coaches and over 3,000 active referees. Heartland Soccer Association was formed in 1977 and has grown from an initial 600 players to serving teams from 16 states and internationally with league and tournaments. For more information, visit

Heartland Soccer has several opportunities for league and tournament sponsorship. Heartland partners with like-minded businesses who understand that investing in young people today creates a better community for all in the future. Partners are important team members in creating an increasingly growing soccer family in our community. Sponsorship provides businesses with increased brand visibility while making a direct impact on developing Kansas City’s youth through soccer. For more information on sponsorship, please contact Bridgette Samuelson, Director of Partnership Development and Operations at